Hi, I’m camilla.
I’m thrilled you are here! The Practice Apt is my NYC home-away-from-home—a thoughtfully curated space that brings the taste, spirit, and sensibility of New York to the heart of Stockholm.
Six years ago, I moved to Sweden, carrying with me the practices, flavors, and wellness rituals that shaped my life in the city. Now, I’m honored to share them with our growing community here. After partnering with local studios and hosting a pop-up it’s finally time to anchor The Practice into its own space, here in Södermalm, near Mariatorget. I will be hosting my beloved movement class, as well as cook up new culinary creations for cooking classes, food delivery programs, community events and more!
More than anything I want this space to live and be enlivened by the incredibly passionate, creative, and inspiring community of teachers, conscious creatives, practitioners and solo-preneurs. If you want to host a class, workshop, retreat or event here — let’s talk!
My Approach
I spent 15-years working the advertising & events angle at titles such as Architectural Digest, Harper’s Bazaar, Gourmet Magazine, Teen Vogue, along other stints at Vogue, Details and Allure Magazine, with brands across categories such as Automotive, Consumer Electronics, Food & Beverage, Fine Art, Pharmaceuticals and Beauty. I know how to conceptualise and create memorable events, digital concepts as well as Wellness-related activations; let’s work together to elevate your dream!
— “Impossible is Nothing,” Mohammed Ali
Dream it
I will work with you to ideate, conceptualise, develop and execute your dream offering or event.
Build it
An idea needs to leave the page. Sometimes you need a cheerleader and other times you need a coach. Let us work together to figure out what you need.