Privacy Policy

Last Updated: June 24, 2026

1. Introduction

THE PRACTICE ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, https://thepracticeapt.com/, purchase our services, attend our classes or retreats, subscribe to our communications, or otherwise interact with us.

By using our services, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Information We Collect

We may collect the following categories of personal information:

Information You Provide

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Full name
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Email address
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Phone number
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Billing address
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Payment-related information
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Information submitted through contact forms, registrations, bookings, or surveys

Payment Information

Payments are processed securely through Stripe. We do not store your complete payment card information on our servers. Payment information is collected and processed directly by Stripe in accordance with its privacy practices.

Automatically Collected Information

When you visit our website, we may automatically collect:

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IP address
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Browser type
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Device information
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Website usage data
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Cookies and similar tracking technologies

3. How We Use Your Information

We may use your information to:

Provide nutrition classes, movement classes, yoga classes, retreats, and travel programs

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Process bookings and payments
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Communicate regarding purchases, reservations, and customer support

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Send service-related notifications
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Improve our website and services
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Conduct analytics and performance monitoring

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Comply with legal obligations
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Send marketing communications where permitted by law or where consent has been provided

4. Marketing Communications

Email Marketing

With your consent, we may send promotional emails regarding our services, events, classes, retreats, offers, and updates.

You may unsubscribe at any time by clicking the unsubscribe link included in our emails.

SMS Marketing

If you expressly opt in, we may send promotional and marketing text messages to the phone number you provide.

Consent to receive marketing SMS messages is not a condition of purchase.

Message frequency may vary. Message and data rates may apply.

You may opt out at any time by replying STOP to any message. For assistance, reply HELP or contact us directly.

5. Legal Basis for Processing (GDPR)

For individuals located in the European Economic Area (EEA), including Sweden, we process personal data under one or more of the following legal bases:

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Your consent
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Performance of a contract
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Compliance with legal obligations
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Our legitimate business interests
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6. Sharing Your Information

We may share personal information with trusted third-party service providers that help us operate our business, including:

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Stripe (payment processing)
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Mailchimp (email marketing)
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Brevo (email and SMS communications)
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Instagram and Meta platforms (advertising and social media engagement)

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Analytics and website service providers
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These providers are only permitted to use your information as necessary to perform services on our behalf.

We may also disclose information when required by law or to protect our legal rights.

7. International Data Transfers

Some of our service providers may process data outside Sweden or the European Economic Area. Where such transfers occur, we take appropriate measures to ensure adequate protection of personal data in accordance with applicable laws.

8. Data Retention

We retain personal information only as long as necessary to:

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Provide services
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Fulfill contractual obligations
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Comply with legal requirements
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Resolve disputes
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Enforce agreements
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When information is no longer required, it will be securely deleted or anonymized.

9. Your Rights

Depending on your location and applicable law, you may have the right to:

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Access your personal data
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Correct inaccurate information
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Request deletion of your information
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Restrict or object to processing
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Withdraw consent at any time
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Request data portability
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Lodge a complaint with a supervisory authority

To exercise these rights, please contact us using the information below.

10. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to:

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Improve website functionality
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Analyze website traffic
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Understand user behavior
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Support marketing and advertising efforts

You can manage cookie preferences through your browser settings.

11. Security

We implement reasonable technical and organizational measures to protect personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission or storage is completely secure.

12. Children's Privacy

Our services are not directed to children under the age of 16. We do not knowingly collect personal information from children.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

14. Contact Us

If you have questions regarding this Privacy Policy or our privacy practices, please contact:

THE PRACTICE

Website: https://thepracticeapt.com/

Email: HEJ@THEPRACTICE.SE

Sweden