Selected work
Partnering with Brands
I spent eighteen years creating luxury events for Condé Nast magazines.
Today I do it for notable brands, as a nutritionist, chef and movement teacher, with the same trained eye and editorial standard.
Signature programs
Manhattan · New York · Oct 2018
The Practice NYC Retreat
Signature program · Curated & hosted
Five days of New York’s best wellness classes, female founders and healthy gourmet tables
T5 · Stockholm · Oct 2023
The Practice Pop-Up
Signature program · Curated & produced
10 days, 28 teachers, 30 brands, 14 press at the opening
Nosara · Costa Rica · Since 2025
The Practice In Residence
Signature program · Curated & hosted
A week in the jungle: The Practice, hand-selected favorite teachers, healers and delicious fare
The Practice Apt · Stockholm · 2025
The Practice Apt
Signature space · Created & hosted
A private apartment for classes, dinners and gatherings, set like a home
Brand partnerships
Miss Clara Hotel · Stockholm · Oct 2022
Källa × The Practice
Movement · Nutrition talk · Social content
A brand event for 19 invited guests: a class, a nutrition talk over lunch and social content. 89 stories, 4 feed posts, every KPI beaten.
LAMB · Stockholm · Nov 2021
Årstiderna × LAMB × The Practice
Catering · Recipe development · Brand activation
Reimagined Årstiderna’s organic ‘Matkasse’ recipes into a holiday lunch at LAMB, alongside host Helena Lyth
The Practice Apt · Stockholm · Mar 2026
Alba Health × The Practice
Cooking class · Gut health · Social content
A gut microbiome-focused cooking class for select Alba Health clients
The Practice Pop-Up · Stockholm · Oct 2023
Food Pharmacy × The Practice
Catering · FP Presentation
Concepted a ‘Picnic in October’ luncheon for Food Pharmacy’s presentation
Ascaro Rooftop · Stockholm · Aug 2024
Pureness × Body & Soul Science × The Practice
Movement · Guest teacher
Leading a session of The Practice on the Ascaro rooftop
Cornelia Webb Studio · Stockholm · Apr 2024
Cornelia Webb × The Practice
Catering
A private after-work reception for Cornelia Webb’s invited clients
Son Viscos · Mallorca · Nov 2025
Greeningline × The Practice
Co-promotion · Talk
Two brands who believe the same thing come together to celebrate Practices
Asteh · Stockholm · Mar 2024
Asteh × The Practice
Catering · Nutrition talk
Catered and held a nutrition talk over lunch for select guests
“Du skämtar, vad fint & gott! En konst av The Practice med Årstidernas råvaror.”
“You’re kidding, how beautiful and delicious! A work of art by The Practice with Årstiderna’s produce.”
Events & conferences
Åsgård · Mariefred · Feb 2025
BHBD × The Practice
Movement · Cooking class · Nutrition talk
Developed a team-building off-site day for the whole BHBD/The Place To B team
Kødbyen · Copenhagen · Oct 2025
CPH-HW × The Practice
Movement · On stage
Leading a session of The Practice on the main stage
Radisson Blu Scandinavia · Gothenburg · Sep 2023
Funmed × Hagabadet × The Practice
Movement · On stage
Created a movement interlude on stage for 400 guests, with Mija Griborn
Trädgården · Stockholm · Sep 2025
Your Mind Festival × Sofie Kraft × The Practice
Movement · On stage
Leading a session of The Practice on the Wellness Corner stage
Lindholmen Science Park · Gothenburg · Mar 2022
Liljewall × Sara Sandström × The Practice
Movement · Team-building workshop
A workshop for 200 people at Liljewall’s company off-site, bringing together all three offices: Malmö, Stockholm and Gothenburg
Hotel At Six · Stockholm · Nov 2023
Soothe × Fashionable Fit × The Practice
Movement · Brand launch
Opening the press launch of Soothe, influencer Fashionable Fit’s new platform
Yoga Shakti · Stockholm · Nov 2022
World of Alidia × The Practice
Movement · Catering
A class and breakfast for an NFT tech community
The Practice Pop-Up · Stockholm · Oct 2023
Empowering Journeys
Panel talk · Moderator
A panel on female entrepreneurship and taking an idea from dream to product, with Sandra Andreis, Sophia Marinho de Lemos and Karlina Caune
The Practice Pop-Up · Stockholm · Oct 2023
Mama Medicine in Stockholm
Talent sourcing & booking · Production
Invited Mama Medicine to Stockholm to open The Practice Pop-Up with a Medicine Reading
Digital & content
Photo studio · Stockholm · Aug 2022
Greeningline × The Practice
Filmed interviews · Social content
Filmed for Greeningline: three interviews on the self, fashion and sustainability
Spotify · Online · Oct 2026
Nova Wellness × The Practice
Movement · Digital series
A guided Practice series, new episodes all Fall
Farmers market · Nosara · 2025
Källa × The Practice
UGC
Content for Källa's NAD+, filmed on location in Costa Rica
ICA Buffé · Issue 1 · Jan 2025
ICA Buffé × The Practice
Recipe development · Editorial
A cobb salad with a smoky lapsang souchong dressing, developed for Sweden’s biggest food magazine
Product collaborations
Tehuset Java · Oct 2023
Tehuset Java × The Practice
Product
Co-created a custom herbal tea blend for The Practice
Gothenburg · 2022
Sara Sandström × The Practice
Product · Artist collaboration
Packaging design for The Practice kits, featuring original artwork by Sara Sandström
Private & personal
Marstrand · Jul 2026
The Practice × Marstrand
Movement · Summer classes
A summer residency inside a fortress
Ladan · Näs Gård · Apr 2023
Know Thyself × The Practice
Catering
Retreat catering at Ladan
Österby Gård · Apr 2024
Oona's Yoga × The Practice
Movement · Guest teacher
Guest teacher at a yoga retreat
Private location · On request
Circles & Celebrations
Movement · Private groups
Private Practices for groups: bachelorettes, birthdays and women’s circles
Working with
- Alba Health
- Årstiderna
- Asteh
- BC Sisterhood Shop
- BHBD
- Body & Soul Science
- Caeleste Beauty
- Cornelia Webb
- Food Pharmacy
- Gahns 1867
- Greeningline
- ICA Buffé
- ICHA Kombucha
- The Karlinas
- Källa
- LAMB
- Nova Wellness
- Oh La Moon
- Om-Se
- The Place To B
- Pureness
- Scansei
- Sisterly Tribe
- Soup Yourself
- Sync Organics
- Sök & Finn
- Tehuset Java
- Wild Cacao Collective
- YogiRaj
Full case studies available on request
I believe a gathering should leave people better than it found them: fed, moved and a little more connected to themselves and each other.
Let’s create something together
I’d love to develop a custom event for your brand and company.
Write to me at hej@thepractice.se